How to Get a Sponsor in 3 Easy Steps

Gemma Adelman

28/04/22, 7:35pm
local business supporting and sponsoring

Step by step guide:

Below is a step by step guide on how to approach and secure a sponsor for your sporting club, charity or non-profit with iSponsor. Follow these steps and you’ll be sure to have a sponsor on board by next week!

Step 1: Select 5-10 local businesses you want to approach.

a) Below is a list of 10 local business types that your community may frequent. Getting businesses like these on board means you can ensure consistent income when your supporters shop there. More money for your group and more customers for your local businesses is a win-win.

b) You may even have local business owners within your immediate reach – group supporters, players, parents and coaches who have local businesses that want to get involved. This is a great place to start. 

Step 2: Approach these businesses

Once you have your list of 5-10 businesses, it is now time to approach them. Click the link below to download a letter that you can give to the business owner. It informs the business about iSponsor’s sponsorship model and expresses interest in them becoming your exclusive sponsor. We recommend you go into the shop wearing some group merchandise and introduce yourself face to face. This keeps things personal. If you don’t feel comfortable going in person, let us know and we will call the business on your behalf to initiate the conversation. Either way, we are here with you, every step of the way, so lean on us.

local businesses sponsoring their communities

Step 3: Social media is your best friend 

You never know who follows you on your socials – maybe your next sponsor! It is worth posting about it. Reach out to your Customer Success Manager (CSM) if you would like us to create a social media post for you.

Here is a caption idea for the post:

Want to sponsor your local community group but also want to see a return on your investment? Now you can with iSponsor! Get in touch with us today to find out more. 

Groups can double their sponsorship

More tips and tricks to secure a Sponsor:

  1. Follow these 3 steps and you’ll be sure to have an exclusive sponsor on board by next week!
  2. Reach out to your CSM for assistance
  3. Follow iSponsor on Instagram and Facebook for more tips on how to get an exclusive sponsor for your group. 

Win the chance to double your sponsorship

Find out more about iSponsor HERE.

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